{"id":4633,"date":"2022-05-26T06:46:14","date_gmt":"2022-05-26T06:46:14","guid":{"rendered":"https:\/\/enivo.eu\/services\/graphic-design\/developing-a-style-book\/"},"modified":"2023-08-14T05:17:20","modified_gmt":"2023-08-14T05:17:20","slug":"brandbook","status":"publish","type":"page","link":"https:\/\/enivo.eu\/en\/services\/graphic-design\/brandbook\/","title":{"rendered":"brandbook"},"content":{"rendered":"\n\n\t<section class=\"section multiply-section\" id=\"section_1355087991\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"980\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-1920x980-px.jpg\" class=\"bg attachment- size-\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0 0px 0px 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-collapse noborder\"  id=\"row-1581797610\">\n\n\n\t<div id=\"col-653515754\" class=\"col paragraph-section1-multiply multiply paragraph-section1 medium-9 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:#441a55;\" >\n\t\t\t\n\t\t\t\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-653515754 > .col-inner {\n  padding: 78px 40px 40px 40px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\n<style>\n#row-1581797610 > .col > .col-inner {\n  padding: 100px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1355087991 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section nomultiply-section\" id=\"section_1773941010\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0 0px 0px 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-collapse noborder\"  id=\"row-1481815671\">\n\n\n\t<div id=\"col-1565268808\" class=\"col paragraph-section1 multiply medium-9 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover right-top x md-x lg-x y md-y lg-y\" id=\"image_746726699\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"81\" height=\"81\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/05\/pink-element.png\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_746726699 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h1 class=\"heading-pink\">brandbook<\/h1>\n<ul>\n<li>We&#8217;ll create a complete and detailed brandbook for your company. We&#8217;ll describe every detail so that your company&#8217;s visual communication is consistent across all channels.<\/li>\n<li>A brandbook is not enough? We&#8217;ll create the <a href=\"https:\/\/enivo.eu\/en\/services\/graphic-design\/ad-design\/\"><strong>graphic design<\/strong><\/a>, <a href=\"https:\/\/enivo.eu\/en\/services\/graphic-design\/desktop-publishing\/\"><strong>technical layout<\/strong><\/a> and <a href=\"https:\/\/enivo.eu\/en\/services\/video\/\"><strong>video<\/strong> <\/a>for any of your company&#8217;s visual communication materials \u2013 <a href=\"https:\/\/enivo.eu\/en\/services\/digital-marketing\/\"><strong>digital<\/strong> <\/a>or <strong><a href=\"https:\/\/poligrafija.lv\/en\/\" target=\"_blank\" rel=\"noopener\">print<\/a><\/strong>!<\/li>\n<\/ul>\n<a href=\"#contact\" class=\"button secondary expand poga-rose-on-dark\" >\n\t\t<span>CONTACT US<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1565268808 > .col-inner {\n  padding: 78px 40px 40px 40px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\n<style>\n#row-1481815671 > .col > .col-inner {\n  padding: 100px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1773941010 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 1px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section enivo-pulss-section\" id=\"section_1524934735\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-2069435151\">\n\n\n\t<div id=\"col-372407700\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-372407700 > .col-inner {\n  margin: 25px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1524934735 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #441a55;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_926496757\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-805546574\">\n\n\n\t<div id=\"col-1796127576\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h2 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"font-size:140%;\">brandbook development<\/span><b aria-hidden=\"true\"><\/b><\/h2><\/div>\n\n<div class=\"row section-row\"  id=\"row-1921625359\">\n\n\n\t<div id=\"col-1280484197\" class=\"col medium-12 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover show-for-small x md-x lg-x y md-y lg-y\" id=\"image_266370244\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"170\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-290x170px-1.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_266370244 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"container section-title-container h-after-pic\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"font-size:140%;\">what is a brandbook?<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<p>A style book (company guidelines, brand book, brand bible) is a document that summarises a brand&#8217;s communication across different channels. A stylebook can also be quite simple and only cover the visual aspect of communication. For larger brands, this document is very detailed, covering not only visual communication, but also the tone of voice with which the brand communicates with people.  &nbsp;&nbsp;&nbsp;<\/p>\n<p>The stylebook is for employees and business partners, not customers. It provides consistency, rules and guidelines for how a brand communicates with the world. A stylebook helps to increase brand credibility and drive brand growth. A style book can cover a lot of ground, but there are some things that are the bare minimum.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2000071560\" class=\"col hide-for-small medium-12 small-12 large-8 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1339455340\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"474\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-884x474px-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-884x474px-1.jpg 884w, https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-884x474px-1-746x400.jpg 746w, https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-884x474px-1-768x412.jpg 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1339455340 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row section-row\"  id=\"row-334159664\">\n\n\n\t<div id=\"col-61374954\" class=\"col hide-for-small medium-12 small-12 large-4 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1245387706\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"468\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-426x468px-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-426x468px-2.jpg 426w, https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-426x468px-2-364x400.jpg 364w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1245387706 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1033129256\" class=\"col medium-12 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover show-for-small x md-x lg-x y md-y lg-y\" id=\"image_1982747575\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"170\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-290x170px-2.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1982747575 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"container section-title-container h-after-pic\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"font-size:140%;\">1. About the brand<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"two-columns\">\n<p>Introduction to the style book. The story of the brand, its mission, history, values, vision, target audience. It does not have to be long, but it must be engaging and easy to understand for every reader. Often this information already exists, but it is structured, corporate and dry. A brand presented in this way does not motivate people to compare themselves to it. It is therefore important to present this information in a way that is easy to understand and interesting. Just like a person, a brand has values that are important to it.  &nbsp;&nbsp;&nbsp;<\/p>\n<p>While a mission may be unchanged for decades, a vision can reflect plans for today and the immediate future. Reflecting your vision and values will enable you to make sound, evidence-based decisions about brand development. It also helps if the brand is imagined as a person. What properties does it have? What is its nature? Is it friendly or formal? Aggressive or calm? Serious or fun?<\/p>\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row section-row\"  id=\"row-1545901971\">\n\n\n\t<div id=\"col-262891017\" class=\"col medium-12 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover show-for-small x md-x lg-x y md-y lg-y\" id=\"image_1824577345\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"170\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-290x170px-3.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1824577345 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"container section-title-container h-after-pic\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"font-size:140%;\">2. Guidelines for the use of the logo<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<p>The <a href=\"https:\/\/enivo.eu\/en\/services\/graphic-design\/logo-design\/\">logo guidelines<\/a> are usually created separately, before the style book itself (you can&#8217;t create a style book without a logo). They include everything related to the design of the logo &#8211; the logo itself, the typography, the colour palette, the symbols, the terms of use, etc.<\/p>\n<p>Developing logo guidelines is a creatively complex process that, like a style book, consists of many nuances that interact with each other. The style book is a continuation of the logo guidelines, covering a much broader range of visual brand communication.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-259626265\" class=\"col hide-for-small medium-12 small-12 large-8 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_879059558\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"474\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-884x474px-3.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-884x474px-3.jpg 884w, https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-884x474px-3-746x400.jpg 746w, https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-884x474px-3-768x412.jpg 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_879059558 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row section-row\"  id=\"row-666923347\">\n\n\n\t<div id=\"col-1043758885\" class=\"col hide-for-small medium-12 small-12 large-4 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1292273491\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"468\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-426x468px-4.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-426x468px-4.jpg 426w, https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-426x468px-4-364x400.jpg 364w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1292273491 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1502995274\" class=\"col medium-12 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover show-for-small x md-x lg-x y md-y lg-y\" id=\"image_709760878\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"170\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-290x170px-4.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_709760878 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"container section-title-container h-after-pic\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"font-size:140%;\">3. Colour palette<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"two-columns\">\n<p>Although there are no rules on colors, the number of colors should not be exaggerated. A brand usually tends to have:<\/p>\n<ul>\n<li>the primary color palette, which is the main and most visible<\/li>\n<li>the secondary color palette, which helps to visualize different <a href=\"https:\/\/enivo.eu\/en\/services\/digital-marketing\/\">marketing campaigns<\/a><\/li>\n<\/ul>\n<p>The brandbook must contain the most detailed description of the brand colors and their use. As many visual examples as possible should be provided to avoid open interpretation. Each color and shade has its own function and use. These uses should be described in detail and precisely \u2013 which combination of colors is used in which channels.<\/p>\n<p>Consistency is the key to brand sustainability, quality and recognition. The correct use of brand colors is one of the most important aspects of brand stability.<\/p>\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row section-row\"  id=\"row-359853941\">\n\n\n\t<div id=\"col-1333943461\" class=\"col medium-12 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover show-for-small x md-x lg-x y md-y lg-y\" id=\"image_1096283394\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"170\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-290x170px-5.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1096283394 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"container section-title-container h-after-pic\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"font-size:140%;\">4. Fonts and typography<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"two-columns\">\n<p>Typography reflects the personality of the brand. It is immediately clear to people whether it is more serious and professional or playful and fun. The style book should describe the 2 to 3 most popular fonts that are used. It is not enough to name them, they must be described in as much detail as possible:<\/p>\n<ul>\n<li>font name, for example &#8211; Arial, Tahoma<\/li>\n<li>font sizes for headings, sub-headings, footnotes, etc.<\/li>\n<li>font type\/weight, e.g. light, italic, bold<\/li>\n<li>whether it is a font for print or for the digital environment, or both<\/li>\n<\/ul>\n<p>The typography plays a major role in how the message is conveyed and perceived. It is very helpful if each font has a small, easy-to-understand description of what the font is in the style book.&nbsp;<\/p>\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1271736599\" class=\"col hide-for-small medium-12 small-12 large-4 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_818375762\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"468\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-426x468px-5.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-426x468px-5.jpg 426w, https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-426x468px-5-364x400.jpg 364w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_818375762 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row section-row\"  id=\"row-1692326516\">\n\n\n\t<div id=\"col-52140134\" class=\"col hide-for-small medium-12 small-12 large-4 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_333360108\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"468\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-426x468px-6.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-426x468px-6.jpg 426w, https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-426x468px-6-364x400.jpg 364w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_333360108 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-958281140\" class=\"col medium-12 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover show-for-small x md-x lg-x y md-y lg-y\" id=\"image_758213950\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"170\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-290x170px-6.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_758213950 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"container section-title-container h-after-pic\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"font-size:140%;\">5. Brand tone\/voice<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"two-columns\">\n<p>The tone of your brand shows your personality to the world. It can be naturally friendly or strictly professional. It is important to remember that the tone should match the way in which the brand&#8217;s target audience communicates with each other. It must be consistent across all communication channels and be in line with the brand&#8217;s overall mission, vision and values. If they are aimed at a new audience, they can step back and adapt the tone of the brand to that new audience.<\/p>\n<p>Establishing and reinforcing a brand tone with an audience can be very difficult. To make the process a little easier, it is worth asking questions:<\/p>\n<ul>\n<li>which adjectives the brand should and should not be associated with<\/li>\n<li>what will be the main communication style &#8211; businesslike, friendly, conversational, playful, direct, etc.<\/li>\n<li>what kind of vocabulary will be used &#8211; industry-specific, formal, colloquial, academic, etc.<\/li>\n<li>whether the tone is addressed to a specific person or to a wider audience<\/li>\n<li>from which point of view the communication is made &#8211; the founder, the CEO, the company as a whole, the company mascot<\/li>\n<\/ul>\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row section-row\"  id=\"row-518015100\">\n\n\n\t<div id=\"col-629283125\" class=\"col medium-12 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover show-for-small x md-x lg-x y md-y lg-y\" id=\"image_64511534\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"170\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-290x170px-7.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_64511534 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"container section-title-container h-after-pic\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"font-size:140%;\">6. Images and videos<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<p>We live in a digital world where <a href=\"https:\/\/enivo.eu\/en\/services\/photo\/\">images<\/a> and <a href=\"https:\/\/enivo.eu\/en\/services\/video\/\">video<\/a> are of paramount importance. If they are produced in a fixed way, following guidelines, they will start to become embedded in the subconscious. Over time, people will automatically associate a brand just by looking at an image. This is the main objective to focus on when developing the graphic theme and design of images and videos. \u00a0<\/p>\n<p>It is important to detail the most important nuances of image and video creation so that the result is always recognizable in different campaigns with different people involved. No detail, framing, color tone, composition, lighting, attribution is unimportant.\u00a0<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-263647375\" class=\"col hide-for-small medium-12 small-12 large-8 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_481506850\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"474\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-884x474px-7.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-884x474px-7.jpg 884w, https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-884x474px-7-746x400.jpg 746w, https:\/\/enivo.eu\/wp-content\/uploads\/2022\/08\/stila-gramatas-izstrade-884x474px-7-768x412.jpg 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_481506850 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-805546574 > .col > .col-inner {\n  padding: 105px 0px 114px 0px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_926496757 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  background-color: rgb(255,255,255);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section atsauksmes-dark\" id=\"section_2002125723\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1788693015\">\n\n\n\t<div id=\"col-1908200708\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h2 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"font-size:140%;color:rgb(255, 255, 255);\">customer feedback<\/span><b aria-hidden=\"true\"><\/b><\/h2><\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1788693015 > .col > .col-inner {\n  padding: 105px 0px 114px 0px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2002125723 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  background-color: rgb(255, 255, 255);\n}\n#section_2002125723 .section-bg-overlay {\n  background-color: #441a55;\n}\n<\/style>\n\t<\/section>\n\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #contact\" data-bullet=\"false\" data-link=\"#contact\" data-title=\"contact\"><a name=\"contact\"><\/a><\/span>\n\n\n\t<section class=\"section\" id=\"section_1987640184\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1683653910\">\n\n\n\t<div id=\"col-2056111917\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container contact-h\" ><h2 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"font-size:140%;color:rgb(228, 0, 79);\">contact us before your visit<\/span><b aria-hidden=\"true\"><\/b><\/h2><\/div>\n\n<div class=\"kontakti-mob\">\n<p class=\"kontakti\">Weekdays from <strong>8.00<\/strong> to <strong>17.00<\/strong><\/p>\n<p class=\"kontakti\"><b>Address:<\/b> 42 Pernavas Street, Riga, LV-1009, Latvia (easy access to the parking lot from 22 V\u0101rnu Street)<\/p>\n<p class=\"kontakti\"><strong>Phone<\/strong> +371 67 278 992,<br \/>\n<span class=\"talrunis-2-rinda\">+371 20 159 890<\/span><\/p>\n<p class=\"navi-adress-ico\"><a style=\"margin-left: 0.12em; margin-right:10px;\" class=\"waze\" href=\"waze:\/\/?ll=56.95941992,24.1517257;navigate=yes;zoom=17\"><img decoding=\"async\" style=\"width:45px;\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/09\/waze-icon-1.svg\"><\/a><a style=\"margin-left: 0.12em; margin-right:10px;\" class=\"google-maps\" href=\"https:\/\/goo.gl\/maps\/dyzUYrP5rd8wNWcy9\"><img decoding=\"async\" style=\"width:45px;\" src=\"https:\/\/enivo.eu\/wp-content\/uploads\/2022\/09\/google-maps.svg\"><br \/>\n<\/a>\n<\/p>\n<p class=\"kontakti\"><strong>E-mail:<\/strong> enivo@enivo.eu<\/p>\n<\/div>\n<div class=\"kontakti-pc\">\n<p class=\"kontakti\">Weekdays from <strong>8.00<\/strong> to <strong>17.00<\/strong><\/p>\n<p class=\"kontakti\"><b>Address:<\/b> 42 Pernavas Street, Riga, LV-1009, Latvia<br \/>\n(easy access to the parking lot from 22 V\u0101rnu Street)<\/p>\n<p class=\"kontakti\"><strong>Phone<\/strong> +371 67 278 992, +371 20 159 890<\/p>\n<p class=\"kontakti\"><strong>E-mail:<\/strong> enivo@enivo.eu<\/p>\n<\/div>\n<div class=\"social-icons follow-icons social-icons\" ><a href=\"https:\/\/www.facebook.com\/enivo.eu\/\" target=\"_blank\" data-label=\"Facebook\" class=\"icon primary button circle tooltip facebook\" title=\"Follow on Facebook\" aria-label=\"Follow on Facebook\" rel=\"noopener nofollow\"><i class=\"icon-facebook\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.instagram.com\/enivo.eu\/\" target=\"_blank\" data-label=\"Instagram\" class=\"icon primary button circle tooltip instagram\" title=\"Follow on Instagram\" aria-label=\"Follow on Instagram\" rel=\"noopener nofollow\"><i class=\"icon-instagram\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/company\/enivo-eu\" data-label=\"LinkedIn\" target=\"_blank\" class=\"icon primary button circle tooltip linkedin\" title=\"Follow on LinkedIn\" aria-label=\"Follow on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.youtube.com\/@enivo-eu?sub_confirmation=1\" data-label=\"YouTube\" target=\"_blank\" class=\"icon primary button circle tooltip youtube\" title=\"Follow on YouTube\" aria-label=\"Follow on YouTube\" rel=\"noopener nofollow\"><i class=\"icon-youtube\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-2056111917 > .col-inner {\n  padding: 75px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-296376718\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container contact-h\" ><h2 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"font-size:140%;\">contact us<\/span><b aria-hidden=\"true\"><\/b><\/h2><\/div>\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4492-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"4492\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/4633#wpcf7-f4492-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4492\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4492-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name, surname*\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company (we serve only legal entities)*\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" minlength=\"8\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Phone\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span>\n<\/p>\n<div class=\"jautajums\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your message*\" name=\"your-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"capital-quiz\"><label><span class=\"wpcf7-quiz-label\">Which number is bigger, 3 or 7?*<\/span> <input size=\"40\" class=\"wpcf7-form-control wpcf7-quiz\" autocomplete=\"off\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"capital-quiz\" \/><\/label><input type=\"hidden\" name=\"_wpcf7_quiz_answer_capital-quiz\" value=\"177ec242cb2b9c08838f94fd4ac76640\" \/><\/span>\n<\/p>\n<div class=\"flex-box form-flex\">\n\t<div class=\"form-info\">\n\t\t<p style=\"font-size:0.8em\">* Mandatory fields. 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