content marketing

Content marketing may seem big and overwhelming at first, but it’s not. Successful content marketing is easy to manage and sustaine. To make this process easy to organize, it is sufficient to follow the following steps:

• identify your audience, their interests, problems, preferences
• assess the most appropriate communication formats (blog, social media posts, videos, images, short messages etc.)
• decide who (colleagues in the company or the agency) will be responsible for thinking, polishing and proofreading content ideas
• assess which communication channels will be most appropriate – email, blog, social media etc.
• knowing your audience’s preferences, create a plan for the next 6 months, including all content marketing elements and their average development time, available resources, budget and communication channels
• follow the best examples and produce content that provides valuable advice to the reader and will be easily understood by most people. Avoid using specific terms and jargon

There are many types and it is impossible to list them all. If you use guerrilla marketing, the number of unique opportunities is not limited at all. In most cases, however, they use methods that have already been tested in practice and are likely to reach a large number of people, such as:

• posting content on social media platforms (Instagram, Facebook LinkedIn, TikTok, Twitter)
• blogging
• creating infographics
• podcasts
• video
• paid advertising

Each brand and the products or services it offers will have a unique combination of content marketing types that work best. There is no one formula for success and only by trying will you know what works best. Only those who do nothing make mistakes.

Each social media has its own unique advantages, users and advertising opportunities. To understand which channel is right for your campaign, you need to know at least the basics about each of the most popular ones:

• Facebook – ~2.9 billion users, large audience, 98% use it on their phone. Suitable for the B2C segment with immediate sales
• YouTube – ~2.6 billion users, a person spends an average of 18 minutes a day on the platform. Suitable for both B2B and B2C segments. Here people do more research, so the focus should be on brand awareness rather than sales
• Instagram – ~2 billion users, 60% of whom use it daily. Suitable for both B2B and B2C segments, carousel ads and recordings work best
• TikTok – ~1 billion users, a person spends an average of 40 minutes a day on the platform. Suitable for the B2C segment with immediate sales
• LinkendIn – ~830 million users, suitable for the B2B segment as the platform focuses on professionals
• Twitter – ~436 million users, 80% on their phone. Suitable for B2B or B2C segment

There are other social media, but they are not yet popular in Latvia – Pinterest, Snapchat, Reddit etc.