what is Google Ads?
Every business owner wants to get the most out of their marketing budget, which is proportional to the size of the company itself, but its main objective is the same – to drive sales. The marketing activities that help to achieve this goal can be very varied and are limited only by one’s imagination.
A Google ad is the result of a search for a keyword or phrase that appears above the natural search results. It is usually preceded by the letters Ad. This type of advertising is very popular because its message reaches people who are already interested. It is easier to sell to someone who is actively searching and researching information on a particular topic. The shortest route to such a customer is Google advertising.
why use Google Ads?
The general assumption is that people do not like paid advertising in search results, that they trust natural results and ignore advertising. Real data shows that this is not the case and that Google advertising is effective. The main reason is that people who are already interested are approached. However, this is not the only reason and there are many benefits to be gained from using Google Ads if they are configured correctly and take you to the right landing page. Here are the most important ones:
- compared to SEO, the results from advertising are immediate, as it starts working the moment it is activated
- Google search dominates the market and the majority of searches are conducted through it
- Google allows you to reach potential customers at every stage of the customer journey
- Google’s search engine AI is being developed to understand exactly what people intend to do when they search and to deliver relevant results
- advertising platform interface gives you 100% control over each individual ad or the campaign as a whole, including budget
- advertising returns can be measured on many parameters and continuously improved
- it increases website traffic and brand awareness
tips for successful campaign headlines
The size of the marketing budget is irrelevant if it is not used effectively. A company can use Google advertising on a daily basis and pay large sums for it, but the results can be dismal. To get the best return, it’s not enough to have a quality website that drives traffic. The headline of the ad needs to immediately appeal to the interested person and there are many ways to achieve this, such as:
- by including a keyword
- by framing the title as a question
- answering a search phrase
- adding an element of humor
- including figures and statistics
- being understanding (empathy) and honest
- using plain language, respecting grammar
- using the maximum number of characters allowed
- focusing on benefits or solutions to a problem
- make and keep a promise or guarantee
It is good and necessary to study what your competitors are doing. Adopting best practices is necessary. But you can’t just copy, you have to be different, with a twist. To better reach potential customers, your ad needs to stand out from the rest and that’s not just by copying.
We recommend "enivo" as a reliable cooperation partner if the precision and speed of layout development are important.
Akzo Nobel Baltics
Communication with "enivo" is easy and positive, the company employs very responsive, kind and professional people who help to implement our ideas and technically create the necessary marketing materials.
We have seen that the quality of enivo lives up to its name and deeds, not only in words.
sales support manager
Project managers are experienced in both printing and pharmaceutical project management, so good cooperation between our companies has developed very quickly.
enivo brings together people who are passionate about their work. The team is supportive and flexible, collaboration is not just impersonal business.
"enivo" employs responsive, professional, creative and open people who always deliver the desired end result with their attitude and performance.
HANSA FLEX HIDRAULIKA
member of the board
We strongly recommend to turn to "enivo" if you want individual treatment and unique, interesting solutions.
member of the board
Finding a trusted partner in advertising services is like finding a good hairdresser or dentist. From heart we can advise any potential client – if you want the best, then enivo is it.
chairman of the board
If project has a tangible commitment from the people in charge, the end result should meet and exceed client's expectations.
head of medicines
The team is made up of reliable, responsive, creative and highly versatile professionals who see the client and their needs as their own. The quality of work, responsiveness and special treatment of the client is of the highest level.
Project managers dig deep into each project, look for the best solutions and really stick with the client until the project is complete.
The work has always been fast, precise and carried out with an extremely high sense of responsibility. The staff is attentive to all our requirements, even if they change during the development process.
marketing coordinator in the Baltic States
contact us before your visit
Weekdays from 8.00 to 17.00
Address: 42 Pernavas Street, Riga, LV-1009, Latvia (easy access to the parking lot from 22 Vārnu Street)
Phone +371 67 278 992,
+371 20 159 890
Weekdays from 8.00 to 17.00
Address: 42 Pernavas Street, Riga, LV-1009, Latvia
(easy access to the parking lot from 22 Vārnu Street)
Phone +371 67 278 992, +371 20 159 890