video filming and video editing

Video ads can vary in type, length and complexity, but their main function is to achieve a marketing objective (mainly visibility, consideration and conversion). As with any advertising, video advertising needs to take into account various important factors, depending on the distribution channels and the target audience, in order to maximise its impact.

Video content is engaging and promotes brand awareness. Whatever the main purpose of a video ad, it can always include different CTAs. Video ad development has remained technically easier and cheaper, meaning that every business can afford it. In addition, videos are easy to share and cost no extra. It is an excellent way to tell a story and remain memorable for the audience, using the right music, dialogue and shooting angles.     

It is often possible to develop a video ad that is suitable for several markets at the same time. Instead of filming an individual ad in each country, it is possible to optimise the process. The actual filming and development of the video would only take place once. The video is then translated, dubbed and adapted into as many languages as necessary. This approach is much cheaper than making a video in each country separately. Of course, you need to assess whether this solution will be suitable for your specific advertising campaign.

For video adaptation and editing, you need to choose a reliable partner so you don’t have to worry about quality, budget, deadlines and guarantees. The process should be as simple as possible for the customer. The end result in all languages should be as similar as possible, not only on the video side but also on the audio side, differing only in language and possibly in various cultural elements.

This type of video introduces the viewer to the brand or company in question. It is much harder to forget than just reading a text. If the content is interesting and engaging for the target audience, the feeling of watching an ad disappears, regardless of the length of the video. These videos can be further subdivided into:

• origin story – the story of how your company or brand started
• case studies – stories of successful projects
• explanatory – providing a clear insight into the product or service offered
• animations – can present boring topics more successfully
• product video – real-life example of use
• Cultural videos – giving an insight into the internal culture of a particular brand or company
• Customer feedback – the positive experience of real customers
• event videos – relevant for companies that regularly organise or participate in events
• Behind-the-scenes video – giving the viewer a glimpse into the “kitchen” of a brand or company

Until recently, each of us wrote Christmas cards, which were then sent to all our family members and friends. The companies did the same with their customers, but in much larger volumes. Today, video greetings are becoming increasingly popular, as they have several advantages:

• with more customers to congratulate, creating a video and sending it digitally is cheaper than printing and mailing physical cards
• this video will stay on the web for a very long time, compared to a regular card that will be forgotten after a few weeks
• no need to know the physical address of each customer, which has remained particularly relevant since the GDPR was adopted
• reach a much larger customer base

The idea of a greeting video is limited only by your imagination – it can be a filmed or animated virtual card, an office decoration video, a team greeting, a year in review, a short film, employees and their achievements, an educational video with humour, a social responsibility campaign and many more.   

enivo sample greetings and invitations – click here and here